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Posts by Jessica Hoelzel

Keep Your Marketing Attitude in Check

Posted by on Jan 26, 2016

Keep Your Marketing Attitude in Check

Does marketing bum you out? Why is it so hard sometimes? Ask any solo-preneur or small business owner if their marketing comes “easy” for them, and you’ll probably get a no. That or a dazed look. That’s because many see marketing as one of three evils: Distracting (It takes them away from the “real” work they should be…

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Who is my target market? 12 Questions to Help Define It

Posted by on Oct 30, 2015

Who is my target market? 12 Questions to Help Define It

Seasoned marketers know that if you are wide open to working with “anybody” – any living, breathing person willing to hand money over to you – you’re likely to land “nobody” as a client. (Seems counter-intuitive, but true.) You might have clients, but “nobody” great. And, you may have little to no career satisfaction by spreading yourself too…

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Market Your Business with Houzz

Posted by on Aug 11, 2015

Market Your Business with Houzz

Are you utilizing Houzz to market your interior design business? It’s still a fairly new platform (founded in 2010), but has exploded in growth in a short amount of time. According to their statistics, over 30 million people use Houzz every month. 90% of those are homeowners who are “actively building, remodeling or decorating.” Can you say “my…

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Are you overwhelmed by Social Media? Let’s Simplify It

Posted by on Jul 21, 2015

Are you overwhelmed by Social Media? Let’s Simplify It

Social media isn’t going away. It’s more integrated into every aspect of our lives and businesses than ever. But with all the other things you do and manage in your business, how can you get social media to work FOR you in a way that feels natural, and stay on top of it over time? These are big…

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Why Should I? Benefits of Blogging

Posted by on Apr 15, 2015

Why Should I? Benefits of Blogging

Somebody told you you should blog. You read about it on Social Media, or the internet somewhere … maybe a few places and you’re starting to get the hint. But you want to know, is it worth it? Will all the time and effort you put into blogging pay off? How does it even seem possible to blog…

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