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Blogging Mistake #1: Not Publishing Anything Posted by

Blogging Mistake #1:  Not Publishing Anything

Is blogging in your marketing plan? Maybe you’ve started a blog, but abandoned it because you’re too busy, or just got stumped on what to put up there. Maybe you’re asking, “Why do I need to blog?” and aren’t sure what it’s supposed to do for you, or exactly what a blog’s supposed to look like.

In any case, if you’re not blogging, you are missing out on a key way for prospective clients to find and connect with you.

What is a blog and why do I need one?

In simple terms, your blog is a place for you to publish content that gets attention. (Even simpler, a blog is a place to put stuff on the web that makes you look smart and special.) But that said, it’s not exactly about you. It’s about sharing your expertise to solve someone else’s problem. That’s what gets attention. And you end up looking smart as the expert, and special because you’re the one whose solution saves the day.

You’ve heard that you need to be online, and be active on social media. A blog is the best way to do that. Your blog will allow you to:

  • Build your presence and get found online
  • Develop an online audience to connect with
  • Convert your audience to business prospects

If you’re not publishing anything on your blog, you are limiting yourself. There’s less of a chance for people to find you online, therefore you’ll have an even slimmer chance of growing an audience and converting them into clients.

Started a blog and abandoned it?

You’re sending a message online that you “can’t keep up” or aren’t quite “up to speed”. Not good for business. You want your clients to know that you’re on top of things and available for help when they need it.

A rose by any other name would smell as sweet.

Still caught up in a stereotype or certain perception of what a “blog” or “blogger” is? You don’t have to call it a blog, or fancy yourself a “pro blogger”. Whether it’s made up of articles, inspiration, tips, your favorite things, the latest-and-greatest…your blog content can be anything you want. It’s what you – as the expert – offer in the way of identifying the problems that you solve, and your creative solutions.

Don’t start and stop.

Your blog does need constant love in the form of regular new content. Add to that the capability for your audience to comment and share, and you will be well on your way to connecting with prospects online and getting new business.

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