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Blogging Mistake #3: Not Telling a Story

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Blogging Mistake #3:  Not Telling a Story

We know by now that if you’re not publishing anything on your blog, it limits your chances of online business marketing success. And, we discussed how advertising on your blog instead of blogging is a no-no, because it turns prospective clients off.

But what turns prospects on?

A story. The best use of your blog is to make its content something that people can relate to.

“People don’t want more information. They are up to their eyeballs in information. They want faith–faith in you, your goals, your success, in the story you tell.”

-Annette Simmons

Author of Whoever Tells the Best Story Wins

Do you have any stories to tell? If you’ve been in the business more than a day, I’ll bet you do. I’ll bet those stories that are core in why you do the work you do.

What story should you tell?

To answer that question, ask another:  “What story does my audience most want to hear?” If you can’t answer the second question, you need to do a little digging into the psyche of your target audience:

  • Who are they?
  • What troubles them?
  • What do they hope and dream for?
  • What makes them feel good?
  • What do they need?

Once you have the answers to those questions, you can easily draw stories out of your experience and make them a part of what you share on your blog. Make what you say real, make it come to life. That’s what’s going to make people want to read, and keep reading…and ultimately connect with you in a meaningful way.

People have one need, or many, and with the work you do, you fulfill those needs. When you share true stories of your clients’ needs, problems they need solving – people can connect with that. Then they can also connect the dots to how you helped. How you solved the problem, made it better, transformed a life, wow-ed those clients. So, (connection) you can wow them too.

That’s the beauty of storytelling. It’s real, and it’s life. And when it’s relevant to your audience, you’ve got them hooked.

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