5 Questions to Ask Before You Click Publish, to Better Connect With Your Target Market
As I’ve said before, your marketing is not about you. It’s about what you audience wants (not what you want to share). Do you know what your audience wants? I’ve seen a lot of people approach content marketing from the standpoint of “I will prove to you why I’m so great.” They produce newsletters and blog posts along…
Read MoreYour Marketing is Not About You! How to Gear it Toward Your Prospects
Contrary to popular belief, marketing is not tooting your own horn. Its purpose is not to share what’s great about you/your company to the world, with the hope of getting someone to take notice. Marketing is also not about convincing prospects to work with you. Sure, there is persuasion involved, but it’s more about giving your audience what…
Read MoreBlogging + Newsletter = Easy Marketing Success
Content marketing is the thing. The thing that can establish you as an expert, set you apart from the competition, and get you out there, so the right prospects can find you. But is it your thing? It you’re finding it hard to get content first created, let alone out there circulating on the web, maybe it’s only…
Read MoreKeep Your Marketing Attitude in Check
Does marketing bum you out? Why is it so hard sometimes? Ask any solo-preneur or small business owner if their marketing comes “easy” for them, and you’ll probably get a no. That or a dazed look. That’s because many see marketing as one of three evils: Distracting (It takes them away from the “real” work they should be…
Read MoreWhy Should I? Benefits of Blogging
Somebody told you you should blog. You read about it on Social Media, or the internet somewhere … maybe a few places and you’re starting to get the hint. But you want to know, is it worth it? Will all the time and effort you put into blogging pay off? How does it even seem possible to blog…
Read MoreBlogging Mistake #5: An Absence of Keyword Copy
If you’re off and running as a blogger, regularly publishing content, giving your readers great ideas and insight, sharing relatable stories, and writing posts focused and on target with your market, excellent. But be careful – don’t follow this trend (er, trap) many bloggers are getting into now. Because of the nature of the content bloggers in creative…
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