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Blogging

Blogging Mistake #4: Not Having a Focus

Posted by on Aug 15, 2014

Blogging Mistake #4:  Not Having a Focus

When you’re well on your way with blogging, publishing content that’s solution-based and relatable for your audience, don’t make this all-too-common mistake:  confusing them. By not having a focus for your blog as a whole, and a specific focus for each post, you’re going to lose them. People will either not click through to view your posts, or…

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Blogging Mistake #3: Not Telling a Story

Posted by on Jul 15, 2014

Blogging Mistake #3:  Not Telling a Story

We know by now that if you’re not publishing anything on your blog, it limits your chances of online business marketing success. And, we discussed how advertising on your blog instead of blogging is a no-no, because it turns prospective clients off. But what turns prospects on? A story. The best use of your blog is to make…

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Blogging Mistake #2: Advertising Disguised as Blogging

Posted by on Jun 15, 2014

Blogging Mistake #2:  Advertising Disguised as Blogging

Now that you’re blogging, pat yourself on the back. It takes time and tenacity, but if you’re doing it right, you’ll be well on your way to cultivating your online audience, and converting them into prospects and (hopefully) new business. But there is a wrong way to blog. That wrong way is called:  Shameless Self-Promotion. If you go…

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Blogging Mistake #1: Not Publishing Anything

Posted by on May 15, 2014

Blogging Mistake #1:  Not Publishing Anything

Is blogging in your marketing plan? Maybe you’ve started a blog, but abandoned it because you’re too busy, or just got stumped on what to put up there. Maybe you’re asking, “Why do I need to blog?” and aren’t sure what it’s supposed to do for you, or exactly what a blog’s supposed to look like. In any…

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