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Online Newsletters

5 Questions to Ask Before You Click Publish, to Better Connect With Your Target Market

Posted by on Apr 10, 2017

5 Questions to Ask Before You Click Publish, to Better Connect With Your Target Market

As I’ve said before, your marketing is not about you. It’s about what you audience wants (not what you want to share). Do you know what your audience wants? I’ve seen a lot of people approach content marketing from the standpoint of “I will prove to you why I’m so great.” They produce newsletters and blog posts along…

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Quick List: 3 Best Ways to Market Interior Design Online

Posted by on Sep 22, 2016

Quick List:  3 Best Ways to Market Interior Design Online

We all get busy and caught up in client work. But don’t lose sight of the importance of bringing new prospects in! Here’s a quick moment of marketing truth to bring your marketing efforts back into focus. Develop these, and you’ll be found and followed on the web for your unique design savvy.   1) A Fascinating Website…

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Blogging + Newsletter = Easy Marketing Success

Posted by on Mar 29, 2016

Blogging + Newsletter = Easy Marketing Success

Content marketing is the thing. The thing that can establish you as an expert, set you apart from the competition, and get you out there, so the right prospects can find you. But is it your thing? It you’re finding it hard to get content first created, let alone out there circulating on the web, maybe it’s only…

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Why Should I? Benefits of Doing an Online Newsletter

Posted by on Nov 26, 2014

Why Should I? Benefits of Doing an Online Newsletter

Being given permission to freely send information about your business to someone is an honor. Your prospects have granted YOU access to their personal inboxes. There’s no guarantee they will open everything you send, but they have said yes. They’ve let you into their world, in a not-so-small way. Now it’s up to you to deliver something to…

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The Worst Online Newsletters: What to Avoid to Stay Worthy

Posted by on Oct 29, 2014

The Worst Online Newsletters:  What to Avoid to Stay Worthy

What’s the worst thing people can do with your online newsletter? Not open it? No, actually worse is for them to open it and be disappointed. And far worse than that is for them to open it, be disappointed and unsubscribe. Ouch! How do you stay in your subscribers’ good graces? How do you keep your online newsletter…

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The Best Online Newsletters: What Have They Got That Yours Does Not?

Posted by on Oct 8, 2014

The Best Online Newsletters:  What Have They Got That Yours Does Not?

The online newsletter. Everyone wants you to sign up for theirs. So you do, sign up here and there – sometimes to get a “freebie”, sometimes because you’re genuinely interested in what they have to say or have to offer. But once they hit the inbox, what separates the good from the bad? The opened from the unopened?…

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