Free Website Review! Get Details»

Is the Web Working for You?

Is the Web Working for You?

For marketing success, getting found on the web is essential. But once your target market finds you, let’s hope they like what they see. Quality content that’s fresh and relevant keeps them interested and encourages them to engage.

There are lots of ways to get found online. But are they working?

Websites: You want a website that draws people in, speaks directly to them, and either solves a problem or fulfills a desire. People come to the web looking for information. If you can be the one to supply that information, and give them the answer they’ve been looking for in a friendly and appealing way, they will consider you all the more.

But you don’t want to lose them after their first visit…

Blog Posts & Articles: That’s why you’ve got to have a flow of quality, useful content for them. Once they click around on your website, you don’t want that to be the end of their visit. You want them to return again and again. Explain how to do something. Give them an answer to a question they have. Reveal secrets. Inspire, surprise, wow them. Share what it’s like to work with you, or use your product. Make their lives easier, better…keep them supplied with content that’s of service to them, and they’ll keep coming back.

But what if they miss something?

Online Newsletters: Amidst all the great content you’re offering, there may be some things your audience has missed. Putting together an online newsletter that they can regularly look forward to reading, with the latest articles and information in bite-sized pieces makes it easy for them to stay in the loop on what you’ve been up to, and privy to any offers or events happening now. It keeps you top-of-mind when they think of who to hire or recommend.

But what if there’s something you want to share that doesn’t fit in the newsletter or its timeline?

Email: When your audience is signed up for your newsletter, you also have a readily-available list to send special information and announcements to. Break the list into different parts, for different target audiences, so you can reach exactly who you want to reach, with what makes sense for them.

But how do you extend your reach, and keep getting new subscribers?

Social Media Sites: Being on social media is essential for your information and offerings to have a broader reach. Carefully choosing the sites where you’ll find your target audience, and having a consistent presence there is the key to achieving interaction.

But besides interacting with, and evangelizing you via social media, what do you ultimately want your prospects to do?

Go back to your website: Your website is your hub for online marketing. How’s it working for you?

Free Quick Website Review