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Market Your Business with Houzz

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Market Your Business with Houzz

Are you utilizing Houzz to market your interior design business?

It’s still a fairly new platform (founded in 2010), but has exploded in growth in a short amount of time. According to their statistics, over 30 million people use Houzz every month. 90% of those are homeowners who are “actively building, remodeling or decorating.”

Can you say “my target market”?

The Houzz App has been downloaded over 15 million times. With it, consumers have access to 6+ million photos, and 700,000 active professionals.

As a professional, you can post/share information by way of: inspiration, editorial, products, discussions, and services. You can set up your profile to be like your mini-website.

If you’re brand new, or just getting started, check out these 4 Tips to Maximize Your Exposure on Houzz:

  1. Complete your profile
  2. Upload photos
  3. Request reviews
  4. Add a Houzz badge to your homepage

And if that’s not enough, Houzz also gives you the option to create a website through their platform. They cite, “more than fifty percent of Houzz users access the site from their mobile devices” and ask, “Are they landing on a site that is professional, current, and totally accessible for anyone using a cell phone or tablet?” If you don’t have a website, or aren’t happy with yours, this is a nice option, integrated with the features and benefits of Houzz.

Another convenient option to connect Houzz with your website is to integrate any reviews you receive on Houzz, with a simple widget. They’ve got Webinars and Tutorials page for everything “how-to” here.

As a designer, you’ve got to have a presence on Houzz. How you make it work for you, is up to you.

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